Established in 1986, Equity Investment Corporation is an investment advisory firm located in Atlanta, Georgia.   As of June 30, 2010, assets in our managed accounts totaled approximately $595 million, while our non-advisory accounts totaled approximately $20 million.

Believing  the key to long-term investment success is avoiding significant losses, EIC has achieved competitive equity returns with a much lower incidence of loss, by emphasizing:

• A strong price-value discipline,
• Value-trap avoidance tools,
• Accounting due diligence, and
• Well-diversified portfolios.